Unless you’ve been living on Mars, it won’t shock you to hear the cost of health insurance is putting quality or even average health insurance coverage beyond the budget of millions of Americans. Some Americans are without health insurance coverage because their employer doesn’t offer it to them and others simply can’t afford even what they are offered via their employer or individual health insurance plans. It’s sure there is enormous importance when it comes to being covered by health insurance.

Want to hear the suitable news? There are ways to salvage affordable health insurance plans for families, puny business owners or singles.

Tip #1: You Don’t Need It All Read more…

Healthcare Public Relations is an essential part of the overall marketing strategy. Its role is to inform and influence individuals and groups to bring about a desired change in attitude or behaviour. This article relates to healthcare and pharmaceutical public relations, its protagonists and general information regarding how companies, and in particular, Public Relations agencies work with the pharmaceutical industry. Hopefully with will provide some insight into the healthcare public relations arena for those considering it as a career.

Generally pharmaceutical companies have their own public relations staff in-house but they are often assisted and supported by Public Relations Agencies / Medical Communications Agencies, providing services in a number of areas. Public Relations can be practised on many levels, from enhancing reputations at the company level, or corporate PR, to preparing the market for the introduction of a new drug or treatment, product PR.

Working within a PR or Medical Communications Agency you will develop some key and long lasting relationships. You will need to develop contacts with Key Opinion Leaders (KOLs) within particular therapy areas or indications as 3rd party endorsement by a trusted source can reassure a sceptical audience. You might also become involved with lobbying or advocacy requiring you to nurture contacts in the government and public sector. Read more…